As part of their sustainability mission, family-owned jigsaw puzzle and board game company Gibsons have announced that they have joined forces with One Tribe. the climate action platform that helps businesses and consumers to make a positive environmental impact.
For every complete order placed at www.gibsonsgames.co.uk, Gibsons will make a donation to One Tribe who in turn will save 100sqm of the rainforest, protecting five trees. You can view the Gibsons Impact Page, which tracks the difference they are making through the number of acres saved, trees protected and tonnes of CO2 stored, thanks to the purchases their customers make.
One Tribe works by connecting websites with rainforest protection charities through their platform, such as Rainforest Trust UK. The rainforest charities fund on-the-ground projects to save endangered rainforest by using three key strategies to protect rainforest:
Land Titling
Indigenous people often live on their ancestral land but have no legal rights to it. This leaves the land at risk from logging, mining, oil and gas extraction and agriculture. Creating land titles for indigenous people in these areas gives them the legal rights to live on their land, so that they can continue living there in a sustainable way.
Designation
The charities also protect rainforests through the creation of National Parks or other officially recognised protection areas. Scientific research data is used to demonstrate the value of an area based on the plants and animals that live there, particularly when those animals are endangered. It is a tried and tested method to protect large areas of rainforest and the species that live there.
Purchase
This is by far the most expensive way to protect rainforest and so is used generally for smaller areas of rainforest that have critically endangered species that would go extinct if the land was not purchased and protected. Once the land is purchased, it is monitored and managed to ensure long term protection.
Gibsons’ Marketing Manager, Samantha Goodburn, says: “It’s great to collaborate with a corporation like One Tribe and be part of this important cause. We would like to thank our customers for their support and hope they are as excited as we are about this partnership. Our goal is to protect at least 350,000 trees in 2022. Let’s work together to make a difference.”
Earlier this week Gibsons launched over 30 new puzzle designs on their website, including There Is No Planet B, a 500-piece circular puzzle in their White Logo Collection of design-led jigsaws. The puzzle has an important message as the animals featured in the design, and many others, are struggling for survival and suffering the effects of climate change, habitat loss, poaching and invasive species.
Gibsons are at stand E15 at London Toy Fair, Olympia, today (27 January)