Innovation performance is mostly a mix of past and present. making innovation benefit the widest possible audience, and unleash collective potential.

Due to exponential growth of information and unprecedented level of uncertainty, the dynamic innovation perspective and creative balances allow the organization to morph into organizational capacity change to allow a better fit for the purpose.

 Innovation nowadays needs to connect cross domain dots and break down conventional ways to do things. Therefore, it’s important for applying an interdisciplinary approach to manage innovation, involving not only to keep information flow smoothly, filter ideas effectively, but also implement great ideas to generate multifaceted business value continually.

Innovation and intention: Innovation has usually a very low success rate, there are conflicts, tensions, resistance behind innovation initiatives. Innovation success depends on many factors; people are always the most critical one. It’s important to discover "positive intent" behind a "resistor," express invaluable opinions and make discernment before making assumptions, and generate the buy-in needed to take innovation initiatives for achieving strategic goals. With strong intention and positive attitude collectively, we sense ourselves and that's all we need to let our thoughts and behavior work to keep us motivated, taking a moderate risk with realistic optimism to drive innovation.

Regardless of being a leader or a professional team member, it’s your job to expect positive intent simultaneously with unconditional positive regard for each other; even in the face of disagreements, ignoring or temper tantrums. Today’s digital leaders should self-aware of their role in innovation initiative management and show the professional maturity to understand their intention, capability, and capacity for the problems they intend to solve, provide direct feedback to team members, reflect positive expectations that the individual who wants to and can improve themselves, have the right dose of risk-tolerance, continue to coach, develop and empower talent to achieve the higher expectation.

Innovation and Simplexity: In essence, innovation is about taking alternative efforts to solve problems. Simplification is the theme. However, innovation management today become more complex than ever ad evolutionary trend due to “VUCA’ new normal, simplexity is the pertinent portmanteau word mixing with two words "Simplicity," and "Complexity," which well-describes the art and science of innovation management philosophically. The art of digital innovation management is not to complicate things, but to eliminate unnecessary complications.

“Less is more” needs to become the digital principle for modern enterprise design and innovation. Practically, when a business becomes overly complex and people get frustrated and annoyed by not being able to accomplish things easily, this drives the search for simpler concepts and methods, which is the need to take the innovative initiative and figure out the premium solution. It is possible for a solution to be simple and complex, common and different at the same time. It is a question of the perspective of the semantic and the relationship and levels of consciousness. With simplexity what we are adding is clarity and purpose; clarifying assumptions & dependencies, to achieve the state of digital equilibrium; cultivate a compelling future vision, a culture which inspires creativity, implement or integrate them into a holistic innovation management system.

Innovation and branding: If we viewed the digital paradigm shift as an opportunity to innovate problem-solving, the biggest needs of any society then are where the power lies and the shields come down. What does innovation mean to you, how to do it effectively. What’re the special traits of digital innovation? What qualifies a company to call itself innovative? Innovation can be large and disruptive, or small and incremental so long as it creates tangible value that didn't exist before. Innovation starts with an idea but only becomes the true innovation in the marketplace to achieve its commercial value whether it is product-focused or operational improvement. Innovation becomes more people-centric. Customers are your brand advocate.

Professional or corporate brands have power and dollars to help solve many issues worldwide. As brands imply quality, credibility, and consistency. A good brand starts with being absolutely clear about purpose and value-proposition, from creating a solid vision and mission statement to acting the way following well-set principles, to building a strong brand name. Innovation builds a solid foundation to innovation; strong brand name impresses customers on providing premium “choice, grade, range'' solutions. The consistency of connecting dots needs to be in the practice of many great values, highlighting some unique and outstanding ones as a strong brand. We individuals should get involved ourselves to help grow that responsibility down to the employee and personal level. Only then can humanity stand a chance and comprehensively see positive results. Business leaders should encourage and facilitate empowerment of their teams to develop a strong relationship with customers by understanding them better, providing for improving “higher-than-expected” customer satisfaction.

The digital paradigm has many dimensions, like solving a jigsaw puzzle with thousands of pieces, easy to get lost when trying to capture the big picture. Innovation is the clue to unpuzzle it smoothly. Innovation comes in many flavors and there are lots of opportunities in an enterprise to do so. Innovation management needs to be people-centric; innovation performance is mostly a mix of past and present. making innovation benefit the widest possible audience, and unleash collective potential.
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