Image by TBWA\Belgium via Ads of the World
One of the ways people have been keeping themselves occupied during self-quarantine is by turning their attention to jigsaw puzzles—the more frustrating, the better.
McDonald’s Belgium, which is now partially reopening, is hoping to keep fans entertained and satiated by letting them piece together their own burgers in a unique way. The chain teamed up with ad agency TBWA\Belgium to roll out a ‘Burger Puzzle’.
The limited-edition puzzle endeavors to take away the “puzzling” aspect of Belgium’s lockdown by having customers focus on the 500 pieces they’ll have to construct together to form a giant burger.
The Burger Puzzle is “the first McDonald’s burger with not one or two, but hundreds of pieces of meat,” TBWA\Belgium describes. 20 units were handed out to patrons during a giveaway in April.
If jigsaw puzzles are not your thing, you might prefer to wind down with Quarter Pounder candles instead.
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Image by TBWA\Belgium via Ads of the World
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[via Ads of the World, images via various sources]