The best Black Friday toy deals as of Oct. 27:
BEST AMAZON DEAL: Tamagotchi Pix — $39.46 (save $20.53)
BEST WALMART DEAL: Disney Pixar Cars Rusteze Double Circuit Speedway Playset — $25.00 (save $24.99)
BEST TARGET DEAL: Ryan's World Build-&-Play Gummy Factory — $34.99 (save $5)
BEST BEST BUY DEAL: L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane Playset Transforms — $75.99 (save $14)
BEST MACY'S DEAL: FAO Schwartz Labradoodle Puppy Dog Plush Toy — $14.99 (save $15)
Though toys may be the most classic holiday gift out there, they can be a very overwhelming gift to shop for, too — especially considering all the options out there. Add that to the fact that kids generally make it very clear when they don't like a gift, and suddenly toy shopping has your stress spiking.
Before your cortisol levels shoot through the roof, take a deep breath, and remember that you have a trusty team of shopping reporters to guide you through this Black Friday season. Scroll down for shopping tips and our favorite finds from this week.
How to shop toy deals this year
Our first major tip is to keep your eye on this list. We'll be updating this post week after week with the most popular toys and best savings across retailers.
Beyond checking back in, we highly recommend shopping sooner rather than later. One, it's a pretty effective way to feel prepared once December rolls around so you can actually enjoy the holiday (groundbreaking, we know). But this old trick of getting your shopping done early is even more important with the new conditions this year — widespread supply chain shortages mean that shipping times will be longer than usual, so now is the time to start shopping if you want to guarantee that gifts arrive on time.
Luckily, the start times of Black Friday sales have adjusted accordingly, so scoring a good deal and making sure your kid actually has a present to unwrap come December are both very attainable goals. Just make sure you start asking for any wishlists from your kiddos ASAP, and you should be good to go.
What toy savings we're expecting
Early Black Friday savings have already begun, but retailers will be rolling out more and more deals as we get closer to the official shopping holiday on Nov. 26. Here are the highlights:
Amazon rolled out their early savings in the form of their Epic Daily Deals event, which started Oct. 4. While they briefly ran a "$10 off $50 toy purchases" event in mid-October, we expect to see more savings as Black Friday nears.
The big box store will be running three Deals for Days events in November, starting Nov. 3, where we're expecting to see a ton of toy deals, followed by even more Nov. 10.
Though Target's pre-Black Friday Deal Days event has already come to a close, they're still offering holiday price matching through Dec. 24, so you can still benefit from later discounts on toys even if you shop now.
Best Buy ran their second pre-Black Friday savings event through Oct. 22. Their official Black Friday will be kicking off Nov. 19, but their "Black Friday Price Guarantee" promises you won't find better savings until we actually reach the holiday.
Macy's has already dropped tons of early savings that have many toys at their lowest prices of this season, but the real sales have yet to come. Every week in November, Macy's will be running different sales leading up to their final Black Friday savings, which will be available from Nov. 23 — Nov. 27.
Our top pick: Tamagotchi Pix — $39.46 (save $20.53)
Truly an upgrade on an old classic. Your kid will still experience the immense stress and responsibility that is caring for a Tamagotchi (don't worry, this is a rewarding, formative rite of passage), but with a few 2021 extras. They'll enjoy a new color screen, a camera for them to take pictures alongside their character, new ways to customize items, and the ability to connect with friends' devices so they can play together.
More Amazon deals:
SUZIYO Kids Camera — $33.99 (save $16)
FoxPrint Princess Castle Play Tent — $23.59 (save $11.40)
Melissa & Doug Giant Giraffe — $84.99 (save $23)
Kinetic Sand Sandisfying Set — $12.14 (save $7.85)
Melissa & Doug Paw Patrol Rescue Mission Wooden Dashboard — $39.99 (save $14)
ZMLM Scratch Paper Art Set — $11.99 (save $6)
VTech Pop-a-Balls Push & Pop Bulldozer — $17.99 (save $10)
Giant Tumbling Timber Toy — $48.99 (save $11)
Pulse Performance Products KR2 Freestyle Scooter — $39.99 (save $10)
Hot Wheels Basic Car 50-Pack (Amazon Exclusive) — $45.99 (save $9)
Melissa & Doug Fold and Go Wooden Barn With 7 Animal Play Figures — $38.36 (save $21.13)
Our top pick: Disney Pixar Cars Rusteze Double Circuit Speedway Playset — $25.00 (save $24.99)
Cool circuit speedway that can send toy cars speeding down different routes? Check. Themed after one of Pixar's most popular franchises? Double check. Available for half the price of what it usually goes for? It might be time to hit "add to cart."
More Walmart deals:
KidKraft PAW Patrol Adventure Bay Wooden Play Table — $149 (save $80.99)
Ninja Kidz TV Mystery Giant Ninja Ball — $25 (save $14.98)
Contixo 7" Kids Tablet — $69.99 (save $30)
Jetson Lummi 3 Wheel Kids Kick Scooter — $40 (save $19.99)
KidKraft Designed by Me™: Color Decor Wooden Dollhouse with 20 Pieces — $41.54 (save $37.46)
Little Tikes Easy Store 3-Foot Trampoline with Hand Rail — $44.97 (save $25.02)
Schwinn #VIP Kids Sidewalk Bike — $130 (save $24)
Backyard Discovery Aurora Wooden Cedar Swing Set — $349 (save $100)
Our top pick: Ryan's World Build-&-Play Gummy Factory — $34.99 (save $5)
Combine creativity, some learning, and snack time with this gummy factory. This 126-build kit is great for slightly older kids to make their own gummy snacks, and then serve them up with style, thanks to the ladders, slides, and gears of this factory.
More Target deals:
LEGO Super Mario Master Your Adventure Maker Set — $48.49 (save $11.50)
Pokemon Carry Case Playset — $29.99 (save $5)
LOL Surprise! OMG Dance Dance Dance Miss Royale Fashion Doll — $15.39 (save $6.60)
Star Wars Luke Skywalker's X-Wing Fighter Building Kit — $39.99 (save $10)
Little Tikes Cozy Coupe — $49.99 (save $10)
Barbie Care Clinic Playset — $49.49 (save $5.50)
USAoply Animal Crossing: New Horizons Jigsaw Puzzle and Ravensburger Stow & Go! Puzzle Accessory — $21.98 (save $3) and BOGO 30% puzzles
Costway 2-in-1 Kids Play Kitchen & Diner Restaurant Wooden Pretend Cooking Playset Toy — $144.99 (save $135)
BEST BUY DEALS
Our top pick: L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane Playset Transforms — $75.99 (save $14)
L.O.L. Surprise dolls are one of the hottest commodities out there, and this playset gives them a way to travel in style — technically, it gives them four different ways. The plane (which comes with a drink cart, rolling suitcases, and overhead compartments as just some of its features), with some minor adjustments also turns into a car, recording studio, and mixing booth. The working sound and lights only add to the experience of these four settings, so your little one's imagination can really run wild.
More Best Buy deals:
Barbie Dreamhouse Playset — $199.99 (save $25)
Star Wars Grogu, The Child, 12-in Plush Motion RC Toy — $45.99 (save $19)
Lego Star Wars Resistance Y-Wing Starfighter — $55.99 (save $14)
Marvel Legends Series 6" Winter Soldier and Marvel's Falcon Figure 2-Pack — $25.99 (save $14)
MiP Arcade - Interactive Self-Balancing Robot By WowWee — $63.99 (save $36)
Little Tikes - First Oven Realistic Pretend Play Appliance for Kids — $41.99 (save $10)
Our top pick: FAO Schwartz Labradoodle Puppy Dog Plush Toy — $14.99 (save $15)
Who doesn't love an adorable plush toy? I still have my favorite stuffed animal from when I was kid, and that's because the bond between a kid and their favorite stuffed animal is pretty much unbreakable. If there's going to be a toy your kid will hang on to for years, you might as well make it this very cute labradoodle.
More Macy's deals:
FAO Schwartz Laser Tag — $29.99 (save $30)
Discovery Kids Mindblown Toy Space and Planetarium Projector — $29.99 (save $20)
Sharper Image Road Rage Speed Bumpers — $35.99 (save $24)
Super Mario 2.5" Bowser Castle Playset — $33.99 (save $6)
FAO Schwartz LED 3D Spin Art — $19.99 (save $20)
Black Series Retractable Table Tennis Top — $19.99 (save $20)
This post will be updated throughout the holiday shopping season.