The Monthly “Digital Master” Book Tuning: Digital Management Fluency July 2020


Digital makes a significant impact on every aspect of the business from people, process to technology, both horizontally and vertically. Digital becomes the very fabric of high performing business, being outside-in and customer-centric is the new mantra for forward-looking and high mature digital organizations today. 

Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; they have both clear digital vision and well-crafted digital strategy; they are courageous to be in the vanguard of digital transformation with a quantum lead. Digital leaders must realize that you cannot wait until there is an immediate pressing task, continuous adaptability is necessary in an ever-changing world, in order to run a high mature digital organization.


Digital Management Fluency  


Critical Thinking and Multidisciplinary Management The business dynamic today is full of uncertainty, velocity, complexity, ambiguity, fierce competition, and continuous disruptions. The digital paradigm has many dimensions. It is like solving a jigsaw puzzle with thousands of pieces, easy to get lost.Thus, digital leaders and professionals need to develop critical thinking skills for making logical reasoning and practicing multidisciplinary management scenarios skillfully.

Leverage Interdisciplinarity in Digital Management The digital transformation is now spreading rapidly to enable organizations of all shapes and sizes to reinvent themselves. Human society gets more and more complex, the very natural attempt of humans to take the very powerful techniques of mathematics, such as techniques of linear mathematics or logic and apply it to the hyperconnected world very quickly come up against insurmountable difficulties for managing today's dynamic digital business. Dealing with the significant challenge of digital transformation requires accelerated digital mindsets, leveraging multidisciplinary knowledge and insight, taking an end-to-end response and a structural approach.

Three Levels of Digital Fluency Organizational digitalization is surely a transformation journey, as it has to permeate into business vision, strategy, culture, communication, and processes. etc. If digital literacy is the ability to effectively and critically navigate, evaluate and create information using a range of digital technologies; and to move a step further, digital fluency is the business capability to skillfully manage information lifecycle, to create fresh content enlightening customers; to gain contextual intelligence for solving complex problems; and more importantly to be fluently in innovation management for catalyzing business growth.

Running IT with Digital Fluency Organizations large and small are on the journey to shift from static, inflexible industrial business settings to living digital business dynamic which is organic, alive, holistic, vibrant, energetic, responsive, fluid, and innovative. Digitalization means hyper-connectivity, over-complexity, and interdependence; it blurs the functional border, organizational border, industry vertical border, geographic border, and knowledge domain border. IT plays a significant role in such a transformation because technology is often the disruptive force and information is the lifeblood to keep the business flow. But the first things first, how to run IT with digital fluency?

Avoid Digital Traps to Enhance Digital Fluency A digital organization can bring greater awareness of intricacies and the systemic value of organizational practices, business capabilities, people dynamics, resource alignment, or technological touches. There is no one size fits all formula to pursue digitalization, each organization just has to "walk the talk," avoid hidden traps and explore their own way, build their own differentiated business competency to reach the next level of business maturity.

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